It's A Supergoop Summer

But with their new Lip Gloss, It's Supergoop Season All Year Long

We all know Supergoop, the original “it girl” of sunscreens. I used to beg my mom for it when I was younger for the sole purpose of looking cool and taking pictures. And while other brands have emerged in aesthetically pleasing packaging and new ways to SPF, Supergoop has somehow managed to maintain a reputation for being that girl.

Holly Thaggard launched the brand in 2007 with the mission of not only bringing us SPF for everyday, but also to educate us all on the dangers of sun damage and the importance of wearing sunscreen all year long.

Since the creation, Supergoop has amassed a cult-like following, and with good reason. The brand continues to push the boundaries of what a sunscreen can look like, and how it can protect even the most neglected areas of your body.

From their Mineral Part Powder, to their Skin Tints and Ceramide and SPF packed Serum, Supergoop has proved they are more than just a beach brand.

Now, they are entering the world of Lip Gloss (along with everyone else in 2025).

The brand launched three new products, just in time for Summer. The Supergoop Glow Gloss with SPF 40 is more than just SPF for lips. Working like any good lipgloss does, Glow Gloss is a high-shine glossy lip balm that leaves lips ultra-hydrated with a sheer, non-sticky finish.

Glow Gloss comes in three flavors, each with their own tint of color.

Strawberry Spritz has a fruity berry flavor, and delivers a slight coral tint. Pink Peppermint is obviously a sweet mint flavor, but the color reminds me more of a bubblegum pink. And my favorite, Vanilla Soft Serve has a deliciously sweet cream flavor, and a leaves your lips a perfect sheer pink.

When I first tried these out, I wasn’t expecting to be as amazed as I was. It truly is a non-sticky formula that actually hydrates my lips unlike other brands that make the same claim.

This delicious hydration comes from a shea butter infused formula packed with a peptide complex to lock in moisture. Plus, your lips look visibly plumper, fuller, soft and hydrated.

My favorite part about this launch, however, is that Supergoop is staying true to themselves while capitalizing on the lip tube craze taking over the beauty industry right now. With everyone rushing to put out the next Rhode or Summer Fridays, Supergoop is staying true to what their brand is all about- functional sun protection that fits seamlessly into our everyday lives.

While I will be using the product for a little color at the beach, more realistically it lives in my purse for everyday wear. I always knew the importance of protecting my lips when I was outside in the sun, but I had never considered wearing SPF on my lips outside of that. Now, I can’t imagine how I could have missed such a glaringly obvious step in my routine.

Once again, Supergoop has ingrained itself into my routine and filled a sun-protection hold I never even realized was missing. We give so much attention to our face, chest, and body when discussing sunscreen that it can be easy to forget the little details. And unfortunately, those little details can become a big deal if unprotected.